Sight vs Demandbase
ABM advertising without the annual platform contract.
Demandbase is a full enterprise ABM platform sold on quote-based annual contracts per Demandbase's pricing page. Sight gives you the advertising piece, identify visitors and retarget across five platforms, for $199/mo billed monthly, with a built-in CMP and no commitment to start.
// pricing, side by side
$199/mo vs a quote-based annual contract.
| Sight Pro+ | Demandbase advertising | |
|---|---|---|
| Entry base | $199/mo | Quote-based annual platform contract |
| Billing | Monthly, cancel any time | Annual commitment |
| Per-lead usage | $0.40/lead, transparent | Bundled into the platform contract |
Demandbase does not publish a self-serve monthly price; advertising is part of a quote-based annual platform contract per Demandbase's pricing page. Sight prices are listed above and on our pricing page.
// feature matrix
What each one includes.
| Capability | Sight Pro+ | Demandbase |
|---|---|---|
| Visitor identification (person and company) | Yes | Yes |
| B2B retargeting across major ad platforms | Yes | Yes |
| Built-in consent management platform (CMP) | Yes | No |
| 24 GTM-niche outreach and automation connectors | Yes | No |
| Self-serve signup, live in minutes | Yes | No |
| Monthly billing, no annual lock | Yes | No |
| Transparent per-lead usage ($0.40/lead) | Yes | Quote-based |
Sight fine print
- Billed monthly. No annual contract, no minimum term.
- Transparent per-lead usage at $0.40/lead; you only pay for new identified people.
- All five ABM destinations and the CMP are included in Pro+, not paid add-ons.
Demandbase fine print
- Sold as a quote-based annual platform contract per Demandbase's pricing page.
- Full enterprise ABM platform; advertising is one module of a larger suite.
- Confirm current scope, minimums, and terms with Demandbase before comparing.
// switching from Demandbase?
Keep retargeting. Skip the annual contract.
We will help you stand up your audiences on Pro+ and get retargeting again, billed monthly.