Microsoft Ads Audiences

Microsoft Ads visitor identification, then retargeting in minutes.

Identify the people behind your anonymous traffic, then send them straight to your Microsoft Advertising audiences. Consent is handled by our built-in CMP, so your B2B retargeting on Microsoft runs on a clean, named audience.

// how it works

Send leads to Microsoft Ads in three steps.

1

Identify your inbound

Sight turns anonymous traffic into named people and companies as they browse, with work email, title, and firmographics.

2

Consent handled by our CMP

Our built-in consent management platform enforces your consent posture before any profile is shared, so your audience upload is clean and defensible.

3

Land in your Microsoft audience

Identified, consented people flow into your Microsoft Advertising audiences within minutes, ready for B2B retargeting across the Search and Audience Network.

🎯

A cleaner RB2B alternative

Instead of stitching identification, consent, and audience uploads across three tools, Sight does the trifecta in one place: identification, our CMP, and the push to Microsoft Advertising.

🔗

Part of the full ABM motion

Microsoft is one of five destinations. The same identified audience can land in LinkedIn, Meta, Google, and Criteo. See the ABM advertising hub or compare us against Demandbase.

// retarget your real visitors

Turn anonymous traffic into a Microsoft audience.

Sight Pro+ is $199/mo and includes all five ABM destinations. Start identifying and retargeting your best-fit visitors across Microsoft Advertising.