When people talk about identifying website visitors, they often mean two different things. One is knowing the company. The other is knowing the person. Both are useful, and it helps to know the difference.
Company-level: which business stopped by
This tells you the name of the business that visited. It is great for spotting which companies are interested, even when you do not yet know who exactly was looking.
Person-level: who was actually looking
This goes a step further and points you to a real person. That makes your outreach much more personal, because you can speak directly to someone instead of guessing.
Which one do you need?
- Use company-level to see which businesses are paying attention.
- Use person-level when you want to reach a real human and start a conversation.
- Together, they give you the full picture of who is interested.
Sight by Legion helps you with both, so you can choose the right approach for each situation.